Agencies collaborate on P&G campaign

08/8/2005 |

Grey Worldwide is leading a Febreze marketing campaign for Procter & Gamble Co., in consultation with Saatchi & Saatchi and Leo Burnett of Toronto. All three agencies are assigned to a product that contains the household odor freshener and can develop their own creative strategies, but their ads must end with the same visual and the tagline, "A Fresh Approach to Laundry."

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