Macy's could reduce local newspaper ads by $425M

08/8/2006 | Advertising Age (tiered subscription model)

The launch of Macy's first national branding campaign from WPP Group's JWT and Publicis Groupe's Starcom, both Chicago, could result in the eventual shift of $425 million in local newspaper ad dollars -- or nearly half of the current $830 million annual newspaper spend -- to national TV and magazines. Federated Department Stores' officials declined to comment on the specifics of its $1.2 billion media plan, the first under new CMO Anne MacDonald.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA