Book publishers eye unconventional tactics to appeal to boys

08/8/2008 | Wall Street Journal (free content), The

Children's books that contain violent, gory or edgy imagery are winning favor among some educators who say such tomes tend to grab boys' attention in a way that less graphic books often fail to do, and as such can be a tool in helping improve the literacy of reluctant young male readers. "Half the battle is getting boys to want to read," said seventh-grade science teacher Karen Parker.

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Wall Street Journal (free content), The

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