Are consumers burning out on daily deal sites?

08/8/2011 |

Groupon's success spawned a slew of daily deal sites offering consumers bargains on every imaginable product or service, but now they may face a problem that stems from that very success -- consumers may be growing tired of bargains. "Consumers can develop an increasing tolerance to that sense of the thrill of a bargain, and eventually it just stops being thrilling," said one psychology professor.

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