How marketers can balance search and social media

08/8/2011 | SmartBrief/SmartBlog on Social Media

Social media marketing and search engine optimization form a "virtuous circle," with each feeding off the other, says GroupM Search CEO Chris Copeland. The key for marketers is finding a balance between the two, based on their brand's specific needs and target audience. "Brands need to have a strategy for connecting and execute on this strategy by determining the right media type for the moment. ... If brands cannot measure the movement and connectivity between their brand and consumers, they have lost sight of their own relevance in the process and then outcomes will be questionable," Copeland says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY