TV ad sales are strong, despite teetering economy

TV ad revenues aren't reflecting the overall weakness in the economy. The latest round of earnings reports for media companies including Viacom, CBS and Time Warner were strong. As consumers get more skittish about spending, marketers seek to shore up the standing of their brands. Nielsen's Pat McDonough said that it's important to advertise during a downturn. "You're likely to lose market share if you don't," he said.

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