Why bloggers should be cautious when it comes to swag

08/8/2011 | SmartBrief/SmartBlog on Social Media

Bloggers increasingly find themselves bombarded by marketing swag, with brands hoping to get positive mentions by giving their products away to key digital influencers. That's a nice perk, but it can raise questions about blogging ethics and decorum, experts say. "You can't just take, take, take and not offer any value back," says "Mom Blogging for Dummies" author Wendy Piersall.

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