Every Westside Market NYC store gets male-centered end cap

08/8/2012 | Supermarket News

Westside Market NYC created an end cap at every store with products for men. "We realize that men don't shop with lists and they hate shopping, so we figured we'd make it easy on them," CEO George Zoitas said of the end cap, which is near refrigerated beer and contains items including personal-care products, cereal, charcoal and snacks.

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