Beauty brands find a profitable home on QVC

Television shopping network QVC's storytelling format has proved a lucrative forum for beauty product brands, and the channel now sells high-end cosmetics from Clinique and Bobbi Brown alongside brands including Laura Geller, Bare Escentuals and Philosophy, which were part of the mix when QVC began selling beauty products in 2005. "Our customer told us very clearly that she wanted to see more beauty, and we saw that our format of connecting the customer directly with the expert was well-suited for beauty product demonstrations," said Claudia Lucas, QVC's beauty director.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Merchandiser - Womens Apparel
Blair LLC
Warren, Pennsylvania
SVP/CHIEF MERCHANDISING OFFICER
Navy Exchange Service Command (NEXCOM)
Virginia Beach, Virginia
Sr. Buyer
Norm Thompson Outfitters
Hillsboro, Oregon
Financial Planning and Analysis Manager
Orchard Brands
Beverly, Massachusetts
Logistics Systems Analyst
Steve Madden
Long Island City, New York