Choice's RapidBook makes mobile booking easier

08/8/2013 | (free registration)

The new RapidBook tool lets Choice Hotels' customers book rooms via mobile devices. The application saves a guest's preferences for future bookings. "Choice Hotels’ mobile revenue is up significantly year-over-year, and mobile makes up a rapidly growing portion of the company’s online revenue," said Robert McDowell, senior vice president of global distribution for the company.

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