Facebook is taking a cautious approach to the rollout of video advertisements as it seeks to avoid alienating users when the spots show up in their News Feeds. Ad executives say Facebook has told them the video ads will play automatically and require users to tap on them to enable audio. "Time will tell if this is viewed as intrusive or highly relevant and welcomed by Facebook users," said Magna Global CEO Tim Spengler.
Facebook looks to satisfy users and advertisers alike with video ads
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||