How BMW plans to break into the EV marketplace

BMW is planning to launch a new electric vehicle that could rival the Volt and the Leaf -- and bring EVs into the mainstream. The company will tailor its sales strategy to different markets, with mobile sales teams working in some regions while others focus on online sales. "Customers will be able to personalize their entire purchasing process to suit their needs," the company promises.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Brief: