How companies waste their digital marketing budgets

08/8/2013 | ClickZ

Planning next year's marketing budget without consulting last year's results, using metrics improperly -- or not at all -- and staying within your own circle rather than seeking opinions outside your silo are three of the 10 best ways to waste a digital marketing budget, writes Robin Neifield. "If you keep our head down you could have it buried in the sand in no time at all," she writes.

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