Instagram doesn't have ads, but it's making Facebook money

08/8/2013 | Advertising Age (tiered subscription model)

Facebook is already making money from Instagram, even though the service doesn't yet have advertising, James Borow writes. That's because brands pay to cross-promote their Instagram content on Facebook, boosting the social network's overall revenues. "Down the line, advertising directly on Instagram may become a huge moneymaker, but for now it's all about capturing and sharing the world's moments -- and paying to distribute them on the world's largest social network," Borow writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY