Line's second-quarter revenue increase shows the value of free-app monetizing

08/8/2013 |

Line is successfully monetizing its free messaging application, posting a $132 million gain in second-quarter revenue largely on the strength of ad support and in-app purchasing, Kaylene Hong writes. "LINE is not simply a messaging app -- it has expanded to let users buy virtual goods through games and messaging content like stickers, which are behind its money-making capabilities," Hong writes of the Japanese company, which posted $3 million revenue in the second quarter of 2012.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA