Lumosity sees success from redesigned app relaunch

08/8/2013 | VentureBeat

When Lumosity redesigned and relaunched its brain-training game application instead of updating it, the company risked angry reviews and losing the 15 million fans it had already gathered, Christina Farr writes. But it was the right move, as engagement skyrocketed. "We wanted to make fundamental changes, not just incremental improvements. We talked to existing users about what we had done and the way we did it. ... Relaunching the app really turbocharged both awareness and downloads," CEO Kunal Sarkar says.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY