Op-ed: Firefox cookie-blocking feature will hurt Internet ecosystem

08/8/2013 | Adweek

Mozilla's decision to block most third-party cookies in its newest Firefox update will harm the diversity and availability of free content on the Internet, writes Lou Mastria. Advertisers rely on the cookies to deliver more relevant ads to consumers, he notes. "If the Internet advertising ecosystem is damaged, it is those publishers, and the readers who depend upon them, that will suffer. Paywalls will increasingly go up, and in many cases, the smallest content providers may simply lose the ability to sustain themselves and their sites," Mastria writes.

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