Want to thank your Twitter fans? You'll have to move quickly

08/8/2013 | SmartBrief/SmartBlog on Social Media

Brands should seize opportunities to thank fans who make positive comments about them on social networks, Andy Sernovitz writes. That often means moving quickly; for example, PF Chang's sent out a complimentary dessert to someone who was tweeting while at one of its restaurants. "Social media gives you the opportunity to show your fans you appreciate their feedback. You just have to be vigilant," Sernovitz writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA