State political races tap online targeting strategies

08/8/2014 | USA Today

Midterm state election candidates are beginning to use online advertising targeting to expand the reach of their messages, bypassing expensive television ads in hopes of engaging with voters who are online users. Companies such as Targeted Victory are offering self-service online ad buying services in an effort to make the ad-targeting method more affordable for smaller races.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA