Unruly to include Nielsen ratings for targeting

08/8/2014 | MediaPost Communications

Marketing technology firm Unruly has added Nielsen Online Campaign Ratings to its platform, giving social video marketers access to insight on audience targeting. Advertisers can purchase preroll videos for in-stream targeting based on the Nielsen data. Three-fourths of online video viewing occurs beyond YouTube, according to Unruly U.S. President Richard Kosinski.

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