Opinion: New Taco Bell campaign off-target, confusing

08/9/2004 | Advertising Age (tiered subscription model)

Advertising Age's Rance Crain writes that Taco Bell's "I'm Full" campaign seems out of place because many Americans are trying to cut back on excessive eating. Additionally, Crain writes, the campaign's tie-in with a discount gasoline promotion the restaurant held is confusing because the promotion is not mentioned in the commercial.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA