Opinion: New Taco Bell campaign off-target, confusing

08/9/2004 | Advertising Age (tiered subscription model)

Advertising Age's Rance Crain writes that Taco Bell's "I'm Full" campaign seems out of place because many Americans are trying to cut back on excessive eating. Additionally, Crain writes, the campaign's tie-in with a discount gasoline promotion the restaurant held is confusing because the promotion is not mentioned in the commercial.

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