Tech firms use school partnerships to help kids, boost profits

08/9/2004 | Chicago Tribune (tiered subscription model)

Hoping to foster brand awareness among potential student customers and their parents, tech companies are aggressively teaming up with schools to offer equipment and services at deep discounts. Hungry for a share of the lucrative youth market, the hi-tech firms are expanding their offerings beyond computers to include wireless networks, MP3 players and music download services.

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