Auto marketers really want to direct

08/9/2005 | Advertising Age (tiered subscription model)

Audi of America, Volkswagen of America, Subaru of America, Nissan and the Scion brand of Toyota Motor Sales USA's Toyota division all are using short films as a marketing tool. The trend stems from BMW's success with its short film "The Hire" and the ability of the short film format to lure car enthusiasts to auto manufacturer Web sites.

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