Mercedes ads edgier, more stylized

08/9/2005 | International Herald Tribune

In a sharp turn away from traditional automotive advertising showcasing a car and a scenic background, the new Mercedes-Benz ads created by Lobedu Leo Burnett feature potential owners of the luxury car with the tag line, "When did you know you were a Mercedes-Benz driver?"

View Full Article in:

International Herald Tribune

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY