Mercedes ads edgier, more stylized

08/9/2005 | International Herald Tribune

In a sharp turn away from traditional automotive advertising showcasing a car and a scenic background, the new Mercedes-Benz ads created by Lobedu Leo Burnett feature potential owners of the luxury car with the tag line, "When did you know you were a Mercedes-Benz driver?"

View Full Article in:

International Herald Tribune

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA