Field narrows to five in Wal-Mart review

08/9/2006 | Adweek

Wal-Mart reportedly has narrowed the field in a review of its creative, interactive and media accounts to five agencies: incumbent Omnicom Group's GSD&M, Austin, Texas; Publicis Groupe's Saatchi & Saatchi, New York; WPP Group's Ogilvy & Mather, New York; and Interpublic Group's Draft FCB Group, Chicago, and The Martin Agency, Richmond, Va. Independent Bernstein-Rein, Kansas City, Mo., which shares creative duties on the account with GSD&M, failed to make the cut.

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