Wireless becoming medium of choice to reach younger consumers

08/9/2006 | USA Today

As the wireless medium improves its technology with more colorful screens and faster networks, marketers from Pepsi to Nike increasingly are using it to tap consumers, especially those in the 18- to 34-year-old demographic. "The days of doing a TV spot and reaching everybody are dwindling," said Jon Raj, Visa's new-media ad chief. "The mobile phone is very personal, and it's always with you."

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