Video game gets movie tie-in treatment

08/9/2007 | Wall Street Journal (free content), The

The Sept. 25 rollout of Microsoft Corp videogame Halo 3 will be heralded by special packaging on french fries and soft drinks at Burger King restaurants and on Slurpee cups in 7-Eleven stores as well as appearances in ads for PepsiCo and General Motors nameplate Pontiac. This sort of marketing blitz has previously been reserved for blockbuster feature films.

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Wall Street Journal (free content), The

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