Video game gets movie tie-in treatment

08/9/2007 | Wall Street Journal (free content), The

The Sept. 25 rollout of Microsoft Corp videogame Halo 3 will be heralded by special packaging on french fries and soft drinks at Burger King restaurants and on Slurpee cups in 7-Eleven stores as well as appearances in ads for PepsiCo and General Motors nameplate Pontiac. This sort of marketing blitz has previously been reserved for blockbuster feature films.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY