Video game gets movie tie-in treatment

08/9/2007 | Wall Street Journal (free content), The

The Sept. 25 rollout of Microsoft Corp videogame Halo 3 will be heralded by special packaging on french fries and soft drinks at Burger King restaurants and on Slurpee cups in 7-Eleven stores as well as appearances in ads for PepsiCo and General Motors nameplate Pontiac. This sort of marketing blitz has previously been reserved for blockbuster feature films.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA