Brazil digital ad market heats up

08/9/2010 | ClickZ

With the World Cup coming in 2014 and the Olympics soon after in 2016, it's no wonder that several leading ad holding companies are looking to shore up their investments in Brazil. Publicis recently acquired Brazilian digital shop AG2, while WPP bought interactive agencies Midia Digital and I-Cherry in May and Interpublic Group added Cubocc to its list of South American agencies.

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