Pita Pit debuts pop-up shop to raise brand awareness

08/9/2010 | Nation's Restaurant News (free registration)

Pita Pit has launched a pop-up store that sells breakfast pitas outside the Fox News studios in New York on Friday mornings. The promotion aims to raise brand awareness and ultimately sell franchises for the 180-unit chain, which has no New York City stores. Early results show the effort may be paying off -- a July Fox News segment resulted in more franchise applications last month than in any other month in the company's five-year history.

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