Think before you give

08/9/2010 | Entrepreneur online

Iwearyourshirt.com's efforts last year to donate shirts to people in Africa ignited a controversy when bloggers and a Time magazine article attacked the company and its owners as "clueless do gooders." The donations were seen as a potential disruption to an economy where many people sell used clothing for a living. The company's troubles serve as a lesson as many young firms embrace philanthropy and try to give back to their communities, writes Carol Tice, who recommends careful thought and research when considering a charity effort.

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