Tips on using menu labeling to enhance your marketing

08/9/2010 | FastCasual.com

Compromise will be key to successfully using new menu-labeling requirements in marketing efforts, writes chain restaurant marketer Lori Walderich. Consumers compare everything, she says, and find compromises when they can, so chains that develop lighter versions of favorite menu items and promote the lower-calorie options are less likely to lose customers to competitors.

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