CEO says Sonic is on the way to post-recession recovery

08/9/2011 | QSR Magazine

Sonic enjoyed 22 years of same-store sales growth before the recession and some related missteps led to declines in 2009 and 2010, but the chain is on the path to recovery, says CEO Clifford Hudson. New products such as the Quarter Pound Coney and improved burgers and ice cream offerings are helping the drive-in differentiate its brand and regain its footing with value-conscious consumers, he says.

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