Displays, signs and samples can influence purchases

08/9/2011 | Progressive Grocer

Though 86% of shoppers in an AlixPartners survey said they use lists at least sometimes, 93% said they can be influenced by displays and signage, and 79% said in-store sampling can persuade them to buy. The survey also found that 50% of shoppers expect to spend more on groceries in the coming year, but 51% of purchases are being made at traditional grocers, with the rest taking place at mass merchandisers, club stores and through the Internet.

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