Former Applebee's executive aims to rejuvenate Mr. Goodcents

08/9/2011 | Kansas City Star (Mo.), The

Dave Goebel took the reins at Mr. Goodcents Subs and Pastas a year ago with a promise to breathe new life into a brand that had gone stale. Since then, the hybrid chain that's part quickservice and part fast casual has added a new toasted subs line that now makes up about 10% of total sales. Next up: redesigned restaurants, a shorter name and a focus on further growing the fresh sandwich business.

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Kansas City Star (Mo.), The

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