How better data can give your organization a boost

08/9/2011 | Harvard Business Review online

The secret to getting ahead in business is to have better data, Houston Rockets General Manager Daryl Morey writes. Whether you're in sports or sales, you need to leverage information if you want a leg up over the competition. "[T]hink about what key data you could gather that no one has or even what new product or service you could start that would give you access to data that no one has," Morey writes.

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