How to infect your company with innovation

08/9/2012 | 15Inno.com (Denmark)

Innovation is like a virus, but one to which many companies are growing immune, writes Stefan Lindegaard. Entrenched patterns of behavior and resistance to change act like "corporate antibodies," making it harder for exciting new ideas to take root. "Recognizing that corporate antibodies are likely to show up ... and having strategies in place to deal with them should help you derail some of the people who want to impede change," Lindegaard writes.

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