Study shows confusion about functional food

08/9/2012 | Progressive Grocer

A study by iModerate Research Technologies found that consumers are unclear of the health benefits of functional food and skeptical of health claims associated with it. "While consumers know some of the basics and what to stay away from, there is a tremendous lack of practical information and education that would help break down the barriers for them, inspire purchases and create a loyal following," Vice President of Marketing Adam Rossow said.

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