Tablet, smartphone owners use their devices differently, study finds

08/9/2012 | Adweek

Almost two-thirds of tablet owners use their devices at home, while an almost identical proportion of smartphone owners use their devices on the go, according to a study by Nielsen, mobile ad network xAd and call measurement firm Telmetrics. Tablet users are also more likely to call up brands' websites, but there's a mix of website and application usage among smartphone users, depending on the type of product or service sought.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY