Become best-in-class in mobile: Learn how Coca-Cola's Mobile Center of Excellence adds value & educates from within (Thursday)
Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities. This continual process accelerates development with key vendors, partners and constituents to help drive initiatives using mobile. In this webinar, members of the MCOE will share the vision, mission, method and results of the Center of Excellence, as well as discuss the needs that Mozes, a mobile engagement partner, helps to fill through supporting events like Essence Music Festival, NASCAR 600, Coca-Cola Beach Spring Break, and College football games. To learn more and to register to attend this free webinar, click here.
Hear from Fiksu & Pandora on how to acquire loyal app users who engage and transact (Aug. 29)
Hear Craig Palli, mobile app marketing authority, and VP of Business Development at Fiksu, explain how to unlock the secrets to generating large numbers of downloads by the users you value most. Also hear from Kim Luegers, Director of Mobile & Emerging Media at Pandora as she discusses Pandora's mobile app strategies and the importance of apps to Pandora. In this webinar, you'll learn proven marketing approaches used by leading mobile app businesses to increase app store ranking and drive large download volumes -- from profitable, loyal users. To learn more more and register to attend this free webinar, click here.
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