Kaiser Permanente puts millions behind major health care push

08/9/2013 | MediaPost Communications

Kaiser Permanente has tapped Lowe Campbell Ewald for a multimillion-dollar TV, radio, print and digital campaign to increase membership and promote health care exchanges. TV spots come from acclaimed "Little Miss Sunshine" directors Jonathan Dayton and Valerie Faris, and they discuss themes such as what patients want in a doctor. The campaign aims to drive consumers to Kaiser Permanente's websites, said Alexandra Morehouse, vice president of brand experience and advertising.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO