One-click buying is seen as next step for augmented reality

08/9/2013 | MediaPost Communications

Augmented reality is quickly catching on with major brands, and the next logical step is one-click buying that avoids driving the mobile user to a separate website, said Blippar CEO Ambarish Mitra. "It's a very natural fit, to point at something for information and with one click you own the product," Mitra said.

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