Samsung is using rich, interactive media to promote its new refrigerator. The ad in the Scramble with Friends mobile application invites users to drag a cup to the refrigerator's water system, an action that opens up more information. "Rich media allows a brand to tell a story, and Samsung leverages that story to drive desire to own. The personal nature of the phone creates a new opportunity to connect with a customer on an intimate level," said Harry Kargman, CEO of Kargo, New York.
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