Twitter turns up the heat on advertisers

08/9/2013 | Bloomberg Businessweek

Twitter is hyping its value to advertisers, perhaps in a bid to whip up interest ahead of a potential initial public offering, Joshua Brustein writes. A Twitter-commissioned study found that busy corporate tweeters had better sales figures than did hold-outs, and that sponsored tweets had a bigger effect on sales than unpaid messages did. "If you are an advertiser, the social media company has one message it wants to make loud and clear: Start taking Twitter seriously," Brustein writes.

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