Coke adds art

08/10/2005 | Advertising Age (tiered subscription model)

Coca-Cola has always relied on its iconic bottle as a marketing tool, but a new marketing plan called M5, shorthand for "Magnificent Five," uses the bottle as a blank canvas onto which five creative agencies are projecting experimental artistic concepts. The new designs will be released every few months for a limited period beginning in September, and each will be accompanied by a corresponding online music video. Click here for a preview of the first new design.

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