Ford embarks on major marketing and sales reorganization

08/10/2005 | Advertising Age (tiered subscription model) · Adweek

Ford Motor has decided to consolidate the North American marketing and sales operations of its Ford and Lincoln Mercury divisions come fall, but a spokeswoman said the company's ad agency lineup will remain unchanged. The automaker's North American sales have been sluggish, cutting into corporate profits this year.

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Advertising Age (tiered subscription model) · Adweek

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