FTC soliciting data from 44 top marketers for children's study

08/10/2007 | Broadcasting & Cable

Burger King, Kellogg, Pepsi and Sunkist are among the 44 food marketers that have been subpoenaed by the FTC to provide ad spending and other related data for a report to Congress on how food and drinks are marketed to kids, according to a list from the agency. The study is scheduled to take three years, but in the meantime, a government-industry task force is expected to make its suggestions to Congress on addressing the issue of children and food marketing.

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