BMW sets campaign debut during "Mad Men" season opener

08/10/2009 | Brandweek

BMW on Aug. 16 will bow a new campaign for its 335d sedan and X5 xDrive35d crossover during the season three premiere of AMC's "Mad Men." The spots will subsequently run on other cable series on such networks as Bravo, TNT, the Travel Channel, Discovery and Syfy.

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