CBS, HBO tap into social networking through banner ads

08/10/2009 | Adweek

No longer the exclusive province of Facebook, MySpace and other social networks, social-ad tools are being deployed by CBS and HBO to forge stronger connections with their audiences. CBS, for example, has launched an effort for Electronic Arts' new Madden video game series in which users of CBS Sportsline and Gamespot can say whether gamers or sports fans are better Madden players and announce their choice on Facebook, Twitter or MySpace.

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